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Prestige Assurance Premiums Jump 51% to N22.47bn
Prestige Assurance Plc grew its gross written premium by 51% to N22.47 billion in 2024, showing strong performance despite economic headwinds in Nigeria’s insurance sector.....KINDLY READ THE FULL STORY HERE▶
The company disclosed the figure in its recently released financial report, noting that the sharp rise in premiums was driven by higher demand for general insurance products, improved underwriting practices, and a stronger presence in key markets.
According to the report, gross premium written climbed from N14.9 billion in the previous year to N22.47 billion, marking one of the firm’s best results in recent years.
Prestige Assurance, one of Nigeria’s oldest insurance companies with more than 70 years in operation, said its net premium income also recorded growth as retention improved across different business segments.
The company stated that motor insurance, fire and engineering, oil and gas, and marine insurance were the top contributors to the premium surge. Management said the business benefitted from new partnerships, technology-driven distribution, and improved customer service.
Profitability and Claims
While premium income expanded, Prestige Assurance also highlighted improvements in underwriting profit and investment income. The company said these gains strengthened its bottom line despite rising claims and operating costs in the year under review.
Claims expenses remained significant, reflecting a challenging operating environment, but management assured shareholders that the firm maintained a strong claims-paying ability. “Our focus remains on prompt settlement of genuine claims, which builds customer trust and loyalty,” the report said.
Shareholder Value
The insurer’s board expressed optimism that the growth momentum will continue, backed by ongoing reforms in the Nigerian insurance industry and the company’s own strategic initiatives.
“The growth in premium shows the resilience of our business model,” the management stated. “We are committed to delivering value to our shareholders through sustainable growth and profitability.”
Prestige Assurance added that it will continue investing in digital platforms to reach more customers, particularly in motor and health insurance, which remain underpenetrated in Nigeria.
Industry Context
Nigeria’s insurance sector remains small compared to the size of the economy. Insurance penetration is estimated at less than 1%, far below the African average. Analysts say this leaves room for companies like Prestige Assurance to expand, especially if they can overcome low public awareness and trust in insurance.
Industry regulators, including the National Insurance Commission (NAICOM), have been pushing for reforms to deepen penetration, improve claims settlement, and encourage digital adoption. These reforms are expected to strengthen competition and increase transparency in the market.
Analysts note that Prestige Assurance’s 51% premium growth outpaces the industry average, reflecting effective execution of its expansion strategy. However, they warn that high inflation, currency depreciation, and slow economic growth could continue to weigh on profitability.
Looking Ahead
The company said it plans to build on its strong 2024 performance by expanding retail offerings, deepening its partnerships with brokers, and improving digital claims processing.
Prestige Assurance also pledged to sustain its reputation as a reliable insurer. “Our priority is to remain a trusted partner to our customers while delivering steady returns to investors,” the company said.
Industry watchers say Prestige Assurance’s growth could encourage other insurers to strengthen operations, especially as Nigeria works toward expanding insurance penetration across households and businesses.
With its solid 2024 performance, Prestige Assurance appears well-positioned to play a leading role in shaping the next phase of Nigeria’s insurance industry.
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