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Babatunde Declares War on Joblessness — AWS Rolling Out Skill Revolution in Nigeria!
Nigeria is grappling with a worsening unemployment crisis, especially among its youth, whose jobless rate continues to rise sharply. Joel Moses Babatunde, founder of the African Workforce Summit (AWS), outlines how the initiative is equipping young Nigerians with employability skills and enhancing their personal branding to meet 21st-century workforce expectations. Excerpts from an interview with BusinessDay’s Wasiu Alli.....KINDLY READ THE FULL STORY HERE▶
Nigeria’s unemployment crisis, especially among young people, continues to worsen. What unique challenge was the African Workforce Summit (AWS) designed to address—and how does it stand out from other initiatives?
At the heart of our concern is a powerful demographic reality: by 2050, Africa is projected to have the youngest population in the world. This offers a generational opportunity—one that demands urgent, deliberate action if we are to reclaim Africa’s place as a global partner of choice.
We created the African Workforce Summit as a lasting platform to shape that future. Our focus is threefold: upskilling, reskilling, and nurturing personal development. These are the pillars that drive AWS.
What sets our summit apart is its direct connection between talent and real-world opportunities. We invite professionals and business leaders who actually have open roles in their companies. On Day One of the event, they come not just to speak, but to recruit. Some attendees leave the summit with job offers in hand.
Everything we do is aligned with SDG 8 – Decent Work and Economic Growth, and that’s what differentiates AWS from conventional job fairs in Lagos or anywhere else in Nigeria.
Theme of the Second Edition: “The Fuse”
This year’s theme, “The Fuse,” was intentionally chosen to reflect the energy and convergence the summit represents.
AWS isn’t just about bringing people together; it’s about sparking something new. “The Fuse” captures the summit’s role as both an ignition point and a melting pot—bringing together professionals across diverse fields, from tech and HR to creative industries and consulting. It’s about creating synergy through collaboration and cross-sector dialogue.
Bridging Talent and Opportunity with Practical Tools
One of the core challenges we face isn’t just unemployment—it’s unemployability. Many graduates lack the skills and confidence to meet today’s workforce demands.
That’s why the first day of AWS includes three employability workshops focused on essential, real-world skills—like how to negotiate salaries, how to network effectively, and how to access the “hidden job market,” where many roles are filled through relationships, not job ads.
We also run sessions on LinkedIn optimisation and personal branding, teaching attendees how to present themselves to employers and stand out in a competitive landscape. It’s not just about finding opportunities, but being ready for them.
Oga HR: Shaping a New Narrative Around Work
You’ve cultivated a unique identity as “Oga HR,” blending human resources insight with culture, storytelling, and even food. How has this helped shape how young Nigerians view work?
The name “Oga HR” may be catchy, but it comes with responsibility. It challenges me to lead, create, and inspire through content—whether written or spoken. It also helped me carve out a niche and use my voice to spark change.
In fact, AWS is a direct product of that journey. It was born out of my passion for Africa’s workforce and the need to live up to the platform and expectations that “Oga HR” carries. My goal remains clear: to empower young Africans to become more employable, more confident, and more ready for the future of work.
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