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“Fashion Designers Are Not Tailors — Oghenekioja Draws The Line”
Obi-Egbedi Oghenekioja, a Delta State-born haute couture designer, has shed light on the realities of Nigeria’s fashion industry, stressing the unique role of designers and the challenges they face in sustaining the business.....KINDLY READ THE FULL STORY HERE▶
Speaking in an interview, Oghenekioja explained that fashion design goes beyond tailoring, noting that while designers are responsible for creating patterns, concepts, and original styles, tailors serve as the technical backbone that brings these designs to life through sewing. He emphasized that both professions are complementary but should not be mistaken as the same.
Reflecting on the growth of the industry over the past two decades, he stated that entertainers from the music and comedy scenes have helped project Nigerian fashion to the global stage by pushing designers into the limelight. He, however, insisted that aspiring designers must undergo formal training, pointing out that fashion is not a career one can simply wake up to pursue without proper education, exposure, and skill development. According to him, Delta State already hosts fashion schools, including courses at universities and polytechnics.
On the major hurdles faced by professionals, Oghenekioja identified irregular power supply, lack of skilled manpower to operate advanced machines, and the scarcity of textile mills as major setbacks. He added that the rising dollar rate has worsened the situation, making production costs unpredictable. Citing a recent experience, he said he charged N4 million for a job but ended up spending over N5 million due to inflation, which led to a loss.
Despite these challenges, he maintained that fashion remains a highly lucrative industry, especially for those who build strong market value and work with high-profile clients. He revealed that his clientele largely includes top influencers such as musicians and comedians, which helps him sustain business and access premium customers.
Oghenekioja also lamented Nigerians’ preference for imported fashion materials, explaining that many people wrongly assume foreign products are more valuable. He stressed that locally produced designs often provide better quality and a better fit than imported mass-produced items, which are not always tailored to individual needs.
According to him, Nigerian designers are now stepping in to fill the gaps created by importation, ensuring customers get bespoke and more authentic fashion pieces that truly reflect their style.
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