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Trump’s Bazaar: Bible, Cologne, Coins — Inside the Former President’s MAGA Merch Empire

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Former U.S. President Donald Trump has cultivated a parallel commercial empire, steadily expanding his catalogue of branded merchandise across sectors such as fashion, technology, fragrance, and religion.....KINDLY READ THE FULL STORY HERE▶

In this report, Tribune Online highlights some of the most prominent items Trump has promoted and sold.

Trump’s newest venture is a signature fragrance line dubbed Victory 45-47, offering a cologne for men and a perfume for women. The name references his historic role as both the 45th and current 47th President of the United States.

Unveiled on his Truth Social platform, Trump described the scent as embodying “Winning, Strength, and Success.” The fragrance marks the latest addition to his multimillion-dollar merchandising portfolio.

$TRUMP Cryptocurrency

In January 2025, Trump made a splash in the world of digital finance with the launch of his own meme cryptocurrency, $TRUMP. Promoted across Truth Social and X, the coin reportedly reached a market capitalization of nearly $6 billion shortly after its debut.

Trump described the digital token as a rallying symbol for his political movement, declaring, “My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING.”

God Bless the USA Bible

As he approached the Republican nomination in 2024, Trump introduced the God Bless the USA Bible, inspired by Lee Greenwood’s patriotic anthem. Priced at $59.99, the Bible was launched with a campaign-style video and heavily promoted on Truth Social.

Fight! Fight! Fight! Fragrance

In December 2024, Trump unveiled another fragrance collection—Fight! Fight! Fight!—which retailed at nearly $200. The campaign pitched it as an opportunity to “smell like the President,” reinforcing Trump’s trademark themes of combativeness and dominance.

Trump Watches

Trump entered the luxury watch market in September 2024 with a collection bearing his name. The watches were priced between $499 and $100,000, tapping into both his brand loyalty base and high-end collectors.

$10,000 Trump Guitars

In the lead-up to his current presidential campaign, Trump also endorsed a limited edition line of Trump-branded guitars, some valued at up to $10,000. The instruments added a musical flair to his merchandising blitz, appealing to loyalists eager to own exclusive memorabilia.

Trump Mobile

Just last month, Trump launched Trump Mobile, his own brand of smartphones. Designed in his signature gold color scheme, the devices are priced at $499 and marketed as part of a “patriotic tech revolution.”

Walk With Trump: Branded Sneakers

In 2024, Trump made headlines by stepping into the fashion world with the launch of his Walk With Trump sneaker line. The shoes became a hit among supporters and contributed significantly to his merchandise revenue, which reportedly topped $10 million that year.

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