In a video that quickly went viral on social media, the Mavin Records boss used wedding cakes as a humorous analogy to compare past and present relationships.

He noted that in earlier times, couples often used fruit cakes made with alcohol for weddings. According to him, such cakes were durable and could last for long periods—sometimes up to a year—allowing couples to preserve and even share portions during their first wedding anniversary.

He jokingly suggested that this long-lasting nature of traditional cakes symbolically reflected the stability of marriages in the past.

Don Jazzy contrasted this with today’s trend, where many couples opt for butter or ice-cream cakes that require careful storage and spoil more easily.

He humorously implied that the shorter lifespan of these modern cakes mirrors the perceived fragility of some contemporary marriages.

He also pointed out that many modern wedding cakes are often heavily decorated with non-edible materials, with only a small portion actually meant for consumption.

In a recent episode of the Who’s In The House podcast, Don Jazzy explained that one of his main concerns is the reluctance of younger artists to actively promote their music on social media.

He said many of them prefer to maintain a carefully curated online image and are hesitant to frequently post content about their work, even when it involves promoting their own songs.

According to him, this often leads to disagreements within the label, as he encourages them to consistently showcase their projects online to boost visibility and engagement.

Don Jazzy noted that the issue is not limited to his signed artists alone, adding that even family members involved in entertainment face similar conversations with him.

He expressed confusion over what he described as a growing belief among Gen Z creatives that frequent self-promotion is unnecessary, stressing that consistent online visibility is important in today’s music industry.

He specifically mentioned Ayra Starr, saying she sometimes attributes her reluctance to post promotional content to feelings of imposter syndrome, which he believes affects how often she shares her work online.

He made this known during an interview on The Breakfast Club, where he spoke about his upbringing, family life, and the future he envisions for his children. According to him, he would rather they work in the businesses owned by his father, Deji Adeleke, instead of pursuing a career in entertainment.

Davido explained that his view was shaped by his personal experience while trying to establish himself in music. He recalled a difficult period when his father initially did not support his decision to go into entertainment, a situation that emotionally affected him. He added that his father only came around after realising how determined he was about his music career.

The singer noted that working in his father’s companies would offer his children a more stable and comfortable life compared to the struggles he faced while building his music career.

He also spoke fondly about the relationship between his father and his grandchildren, describing how happy it makes his father whenever they are together during family gatherings. According to him, this experience made him reflect deeply on what truly matters in life.

Despite his preference, Davido said he would not stop his children if they choose to pursue entertainment, adding that he would support them fully. He also revealed that one of his daughters already shows interest in music and performance.

He said: “My kids should go and work with my dad… My dad not wanting me in the entertainment really killed my joy until he saw that I was adamant about doing it. I wouldn’t want to do that to my kids as well.”