According to him, maintaining momentum requires heavy spending long after release—even if a track successfully goes viral on TikTok—because modern music consumers have exceptionally short attention spans and can lose interest overnight. Highlighting the volatile nature of the industry, Franklin warned that sinking massive amounts of capital into a song offers zero guarantee of a financial return, making it an intensely unpredictable gamble for executives and investors alike.

Reflecting on the grueling economics of the trade, Franklin stated: “Music is the riskiest business I’ve ever done. You need ₦100m to promote one song. Even if TikTok carries it, you still need money to keep it on the charts because people have short attention spans, and there’s no guarantee you’ll get your money back.”

The rift largely stemmed from Hanga’s massive constituency empowerment program, where he distributed vehicles, rice, fertilizers, and other items. According to Hanga, Kwankwaso grew unhappy with his rising public profile and the scale of the initiatives. Tensions peaked when Hanga hosted the distribution event at a venue associated with Kwankwaso; though the former governor initially agreed to attend, he arrived looking displeased, left for prayers, and never returned.

Hanga recounted that Kwankwaso later confronted him, complaining that the event was designed to court public praise and dismissing the small portion of items allocated to him. Despite Hanga apologizing, he felt deeply disrespected—especially after previous instances where Kwankwaso pressured him to allocate empowerment resources outside his senatorial district.

Concluding that mutual respect had vanished and that Kwankwaso’s dissatisfaction ultimately cost him his return ticket, Hanga remarked, “He has treated others this way, but he had never done it to me until that moment.”