According to Nivo News, the fifth edition of The Atinuda Experience, tagged Atinuda 5.0, has officially commenced in Lagos with the theme “From Local to Global Creative Transformations.” The three-day event, holding at Steak House, Victoria Island, is bringing together some of Africa’s brightest minds in business, technology, design, and entertainment to foster creativity, collaboration, and innovation across the continent.....KINDLY READ THE FULL STORY HERE▶

Founded by Ayiri Oladunmoye, Atinuda has grown from a modest gathering of event professionals into a continental platform driving excellence and cooperation within Africa’s creative and business sectors. In her opening remarks, Oladunmoye described Atinuda as “more than just a gathering — it is a movement born within the bounds of creativity.” She added that the 2025 edition marks “another chapter in our collective pursuit of innovation, knowledge exchange, and continuous growth.”

With over 75 renowned speakers from across Africa and beyond, Atinuda 5.0 promises to deliver high-level insights and transformative discussions. Lagos State Governor, Babajide Sanwo-Olu, is attending as the Special Guest of Honour. Keynote sessions feature industry leaders including Alexander Amosu, Diann Valentine, Leo Stan Ekeh, Gbemi Shasore, and Charles Odii, who will explore topics ranging from luxury redefinition and brand reinvention to storytelling, resilience, and strategic partnerships.

The event also features globally recognized figures such as Emmy-winning journalist Stephanie Busari, Glitz Africa founder Claudia Lumor, UK-based fine artist Kelvin Okafor, South Africa’s wealth coach Samke Mhlongo, and actress-filmmaker Juliet Ibrahim.

In a bid to empower participants, Atinuda 5.0 includes a tech-driven entrepreneurship pitch competition, with a brand-new car sponsored by Nord Motors as the grand prize. The Kwende & Kwasi Foundation will also present a $10,000 grant to support innovative African startups, with $7,000 for the winner and $3,000 for the runner-up.

Organizers say these initiatives are designed to reward creativity, inspire collaboration, and encourage scalable innovation. “Atinuda is about transforming potential into performance,” Oladunmoye emphasized. “We want to help creatives think bigger, collaborate smarter, and expand their reach globally.”

Over the years, Atinuda has become a beacon of excellence within Africa’s creative and events industries, fostering partnerships across fashion, design, technology, and media. The 2025 edition continues that legacy with immersive masterclasses, workshops, and panel discussions focused on business transformation, sustainability, and the future of African innovation — all capped with a cultural evening celebrating art, music, and cuisine.

Organizers revealed that plans are underway to expand Atinuda beyond Nigeria through regional chapters and hybrid formats that will make the experience accessible to global audiences. The platform’s long-term mission is to amplify African creativity, structure it for growth, and project it for global recognition.

As Atinuda 5.0 unfolds, it reinforces the belief that Africa’s transformation begins with creativity — an engine that, when nurtured, can drive sustainable economic and social progress across the continent.