Politics
Just In: Minister Urges Advertising Industry To Play Key Role In Informing Nigerians About Economic Opportunities And Government Initiatives
Alhaji Mohammed Idris, the Minister of Information and National Orientation, has called on the advertising and integrated marketing communications industry to enlighten Nigerians about the numerous economic opportunities flourishing around them…..CONTINUE READING....KINDLY READ THE FULL STORY HERE▶

Idris made this statement on Thursday during the National Advertising Conference (ARCON) in Abuja. He emphasized the importance of informing the public about the government’s efforts to enhance their quality of life.
The theme of the conference, “Marketing Communication as an Enabler of National Transformation,” was discussed, with the minister represented by Malam Lanre Issa-Onilu, the Director-General of the National Orientation Agency (NOA).
Highlighting government initiatives and reforms aimed at improving the lives of residents, Idris emphasized that awareness is crucial for people to take advantage of these programs.
He cited examples such as the Presidential Conditional Grant Scheme and palliative programs, which offer grants and low-interest loans to traders, artists, transporters, vendors, and creatives.
“We now need you to bring that influence to bear on helping to sensitize Nigerians to the activities the Federal and State Governments are executing to make life better for Nigerians.
“We need your creative solutions and approaches, and we need your unparalleled network; we need your platforms. This is not about propaganda or noise-making.
“If the people and businesses meant to benefit from the loans, grants, and cash transfers are unaware, how will they benefit?” he stated.
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